Tech & Science

Google Can Now Design A Dress Based On Your Activity…And Other Small Business Tech News This Week

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(This post initially appeared on Forbes )Here are 5 things in innovation that occurred this past week and how they affect your organisation. Did you miss them?

1-- Google and seller H&M are teaming up to make you the best tailored dress ... by using your data.

You might want to take a seat for this one. Using information drawn from your journeys, your suppers, where you're going at night and throughout the day and what the weather condition is, seller H&M is using Google's Awareness API to produce your own personalized, customized gown. Right now, the app is only available to a handful of style "influencers." (Source: TechCrunch)Why this is necessary for your service

: As this technology progresses, and if you're prepared to invest, you will likewise be able to use this data to suggest foods, styles and other things that you offer to your clients as quickly as they stroll in the door. Creepy? Sure! But these types of individual analytics will take client relationship management to another level in the next couple of years.

2-- Pinterest users can now "Store the Appearance" from pinned images.

Pinterest has presented brand-new mobile tools that will help users browse with their cameras, connect associated items to the products they're looking for and provide "individualized pin recommendations" for simple buying. (Source: Forbes) Why this is necessary for your organisation:

Pinterest has 150 million monthly active users and, depending on your service, lots of are or might be your clients. These features might help incentivize those consumers into buying more of your items.

3-- Facebook is trying brand-new algorithms to combat against discriminating ads.

Oops ... Facebook was letting its marketers discriminate by race, which example doesn't discuss too well these days. The business revealed that its marketers are "not to discriminate based upon age, color, impairment, ethnic culture, family status, gender, gender identity, hereditary or medical condition, national origin, race or faith." The social media network is likewise executing machine learning that "flags advertisements for work, housing or credit." (Source: Engadget)Why this is necessary for your company

: Whatever your objectives, if your Facebook marketing was targeted to demographics that might be thought about prejudiced, you're going to need to adjust.

4-- Square has actually released a full-blown retail application.

It's called Square for Retail, and it not only does deals, however also deals with inventory with alerts and order. (Source: PYMNTS)Why this is very important for your service

: If you're using Square for payments and another retail stock or POS system, here's your possibility to bring everything under one umbrella-- which might increase efficiency and lower mistakes. Square for Retail costs $60 a month per register with a 2.75 percent payment processing fee.

5-- FedEx is going after small companies with brand-new services.

The shipping giant has actually launched an online fulfillment service called FedEx Fulfillment that it states will help "smaller organisations satisfy orders from numerous channels, consisting of orders that are put on Amazon." The brand-new service will manage tasks "through an integrated online platform for selling and inventory management" and will likewise "track delivery status and offer analytics." (Source: FedEx

) Why this is essential for your company:

More tools and more choices cannot be a bad thing if you're aiming to manage your deliveries more effectively and keep costs down. FedEx customers will likely be delighted.

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