Tech & Science

Google Can Now Design A Dress Based On Your Activity…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes )Here are 5 things in innovation that occurred this past week and how they impact your company. Did you miss them?

1-- Google and seller H&M are teaming up to make you the perfect personalized dress ... by utilizing your data.

You might desire to take a seat for this one. Utilizing information drawn from your travels, your suppers, where you're addressing night and throughout the day and what the weather is, retailer H&M is using Google's Awareness API to develop your very own personalized, tailor-made gown. Now, the app is only readily available to a handful of style "influencers." (Source: TechCrunch)Why this is very important for your business

: As this technology progresses, and if you want to invest, you will likewise have the ability to use this data to recommend foods, styles and other things that you sell to your consumers as soon as they walk in the door. Creepy? Sure! These types of individual analytics will take customer relationship management to another level in the next few years.

2-- Pinterest users can now "Shop the Look" from pinned images.

Pinterest has introduced new mobile tools that will assist users search with their cams, connect associated items to the items they're browsing for and offer "customized pin recommendations" for simple buying. (Source: Forbes) Why this is necessary for your company:

Pinterest has 150 million monthly active users and, depending upon your service, many are or might be your clients. These features could help incentivize those clients into buying more of your items.

3-- Facebook is checking out new algorithms to battle versus discriminating advertisements.

Oops ... Facebook was letting its marketers discriminate by race, which example doesn't go over too well these days. The company revealed that its advertisers are "not to discriminate based upon age, color, special needs, ethnic culture, household status, gender, gender identity, hereditary or medical condition, national origin, race or faith." The social networks network is likewise implementing artificial intelligence that "flags ads for work, housing or credit." (Source: Engadget)Why this is crucial for your business

: Whatever your intentions, if your Facebook marketing was targeted to demographics that might be thought about prejudiced, you're going to have to change.

4-- Square has launched a full-blown retail application.

It's called Square for Retail, and it not just does deals, however also deals with inventory with alerts and order. (Source: PYMNTS)Why this is necessary for your service

: If you're using Square for payments and another retail stock or POS system, here's your opportunity to bring it all under one umbrella-- which might increase performance and decrease mistakes. Square for Retail expenses $60 a month per register with a 2.75 percent payment processing charge.

5-- FedEx is pursuing little services with new services.

The shipping giant has actually launched an online satisfaction service called FedEx Fulfillment that it says will assist "smaller organisations meet orders from numerous channels, including orders that are put on Amazon." The new service will handle tasks "through an integrated online platform for selling and inventory management" and will also "track delivery status and provide analytics." (Source: FedEx

) Why this is crucial for your organisation:

More tools and more options cannot be a bad thing if you're aiming to manage your shipments more efficiently and keep expenses down. FedEx customers will likely be thrilled.

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