Architecture & Design

Kelly Hoppen interview: The interior design entrepreneur tells us why she’s gone all retro

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Kelly Hoppen tells me that she’s gone all retro: basketry chairs, strong fabrics, colour, leaf. Does this mean that the queen of taupe, corkscrew– curled Hoppen is turning hippie?

“Houses are ending up being far more loose,” she says, citing the OTT banana– leaf wallpaper, as seen in the Beverly Hills Hotel, that she says is returning. “I will always do the neutrals, however it’s putting in splashes of colour and utilizing very bold materials as one-off accent pieces. I like the method a neutral space feels and after that the method a colour will sharpen it.”

An author, MBE and ambassador for Brand name Britain, Hoppen has never been so hectic. And there is clearly a Hoppen way of life that accompanies the design style– she looks radiant, in shape and toned, with a steely passion for her work.

I’m a business owner along with a company lady however most importantly my enthusiasm is style.”

Of course we understand her cool, calm and considered personality from two series of Dragons’ Den. The 2 programs are “chalk and cheese”, she says of business show vs Terrific Interior Style Challenge. “Dragons’ Den has to do with individuals can be found in and shaking at the knees and asking for loan, whereas the GIDC is everything about style. I’m an entrepreneur as well as a service lady however primarily my passion is style.”

She required no leg-up from financiers nor the banks– her rich bohemian London upbringing offered her celebrity connections, and as a teenager she renovated a house in fancy The Boltons for the racing chauffeur Guy Edwards, and developed a flat for Experts actor Martin Shaw (she later became step-mum to Sienna Miller). In 1975, she founded her studio.


< img alt="" src="http://www.cityam.com/assets/uploads/content/2017/02/bathroom-58a7258d96c0e.jpg"> A trademark neutral restroom style by Kelly Hoppen

Today, she has 48 projects happening worldwide, among them luxury yacht interiors, hotels, shops and private homes (the Beckhams are fans and pals), and her work covers myriad cooperations and licensing deals, from high– end baths with Apaiser, to rugs with Brintons and glasses with Boots.

Tune in to the shopping channel QVC and, low and behold, you will discover her jewellery and homewares at mass-market rates. Successfully bridging high/low is definitely a nifty tightrope to walk? “You have to start at the top, and when you are established, then you can filter down,” she states. In 2014 she started the Kelly Hoppen London collection of homewares.

“We released kellyhoppen.com as an online store, so that individuals can ‘get the search for less’,” she states. She likens it to the fashion world, where as quickly as the designers have actually completed a catwalk show, similar appearances appear on the high street. “That’s the method of the world, so now if you want the Kelly Hoppen look you can go and find it.” She was not prepared to leave the imitation game large open.


Kelly Hoppen She thinks a 5th series of GIDC is most likely. “It’s an uplifting program,” she states. “I didn’t want to encounter as tough, however being constructive and guiding people and providing hope, because there is an opportunity in this nation for individuals to end up being interior designers. As a nation we support new young businesses.”

Homewares from kellyhoppen.com; commissions and concierge at kellyhoppeninteriors.com

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