Tech & Science

Tim Cook explains how giving away Apple technology for free will help it sell more iPhones

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The Independent's David Phelan had the chance to catch up with Cook throughout a see to the UK, where the primary executive consulted with UK-based "Monument Valley" designer Ustwo, in addition to university students and other designers.

Phelan asked Cook how Apple considers designing hardware to fit the needs of those designers. Inning accordance with Prepare, it's a two-part procedure: First, the hardware itself. Second, tools like Swift to assist designers make the most of whatever the hardware needs to provide.

We attempt to constantly push ourselves to do increasingly more, not just on the hardware side but also in regards to designers' tools so they can take advantage of the hardware that's there, in the very best way. That's the heart of what the coding software Swift is about. We have actually created the language and our hope was that you can get a lot more people coding, and after that second of all have individuals press more to take advantage of the latest hardware.

This response is in fact extremely telling, if you read between the lines.

The success of the iPhone has always been dependent on the App Shop-- a strong, well-stocked App Shop with the most recent and most innovative apps keeps users happy on their iPhones. Put a different way, users will go to where the apps are, and there's a serious risk that individuals would abandon Apple if Android (or Windows) got all the new hotness.

apple swift programming language

< img src=""alt="apple speedy programs language"data-mce-source=""> But Swift is best on iPhone and iPad, because of Apple's own investments in the programs language. As designers use Swift more and more, they're going to be making apps that merely run better on an iPhone. That, in turn, is going to enhance Apple's perception as the best platform for designers and customers alike.

We're already seeing a little of this, too: Lyft rewrote its iOS app in Swift, and found that it helped its designers be more efficient, even as it improved the app's performance on iPhones.

If when more designers adopt Swift, and as Apple hopes, see those gains, it's going to improve iPhone's market position in the everlasting fight against Android.

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