iPhone

A $1,000 iPhone 8 would be Apple’s most courageous move yet

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Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the iPhone 7 during an Apple media event in San Francisco, California, U.S. September 7, 2016.

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the iPhone 7 throughout an Apple media occasion in San Francisco, California, U.S. September 7, 2016. (REUTERS/Beck Diefenbach)

By Chris Mills