Valentine’s Day is quick approaching, and Bing has launched insights based on in 2015’s shopping behavior and marketing performance in the US to assist notify marketers’ prepare for this year.Just over half of US adults say they commemorate Valentine’s Day, and they continue to spend more, online in particular, inning accordance with the National Retail Federation. Who’s spending the most? Single guys ages 25– 34, according to a composite of studies. When it comes to browse, it appears women are more active. Bing says that in 2015, 17 percent of “Valentine’s Day gifts for … “search inquiries on the engine were for”sweetheart, “whereas simply 4 percent were for” girlfriend.” “Other half “topped the list at 22 percent, while”spouse”can be found in at 16 percent of Valentine’s Day “presents for “queries.Most Valentine’s Day-related searches occurred within 2 weeks prior to February 14 in 2015. Last-minute buyers sent searches soaring on Valentine’s Day. Clicks on ads rose substantially in the week preceeding Valentine’s Day and peaked the day before.Interestingly, that final week is also when CPCs have traditionally trended down
from the highs of January. They then rise again beginning February 11, when panic probably sets in. Bing likewise keeps in mind that CTRs are greatest and CPCs are lowest on weekdays.In 2016, Valentine’s Day searches on Bing were split nearly evenly, with 48 percent happening on mobile(up
from 40 percent the previous year)and 52 percent on PC/tablet from January to February. That’s rather surprising given Bing’s relative weak point on mobile compared with Google, and it’s something for advertisers to keep in mind when optimizing their Bing Valentine’s Day campaigns this year. Mobile click share rose less considerably year over year on Bing, increasing from 18 percent in 2015 to 21 percent in 2016. See the total report on SlideShare for more on Valentine
‘s Day trends and optimization recommendations.