Salesforce Commerce Cloud Named a Leader in The Forrester Wave ™: B2C Commerce Suites, Q1 2017
It’s difficult to overstate how exceptionally and quickly commerce is altering. At Salesforce Commerce Cloud, formerly Demandware, we are working relentlessly to take advantage of leading-edge cloud innovation and synthetic intelligence, powered by Salesforce Einstein, to empower our consumers to not just stay up to date with however surpass shoppers’ expectations.We think that these efforts have been recognized by Forrester, which has actually called Commerce Cloud a Leader in The Forrester Wave ™: B2C Commerce Suites, Q1 2017. It is generously clear that enterprise
cloud options are transforming retail, empowering brands to do more, much faster, than they ever thought possible. As Forrester notes,”Tradition commerce innovation is becoming out-of-date and less efficient, so the functions that determine which service providers will lead the pack are improved capabilities to speed up time-to-market (TTM )and support analytics, experience management, and omni-channel. “In its assessment, Forrester noted that, “Salesforce Commerce Cloud continues to be a strong alternative for sellers searching for an established, highly-scalable SaaS service with market-leading personalization and promos commerce capabilities. Salesforce also shows compelling over-the-horizon potential in the realm of AI and data-driven decision-making with its Salesforce Einstein abilities.”Certainly, Product Recommendations powered by Commerce Cloud Einstein have already been implemented by more than 100 merchants on more than 350 sites; these retailers have seen a typical increase in profits per visitor between 7%and 16%. Inning accordance with Forrester, one customer observed that,”The combination of commerce into the Salesforce ecosystem of marketing, services, and sales is a
potential unequalled mix,”which consumers expressed a measure of optimism about the potential of “tight integrations of [Commerce cloud] with Salesforce’s Service and Marketing clouds. “To be sure, the defining attribute of a prominent brand name is one that puts customers at the center of everything they do. And this is an essential area
of focus for Salesforce– guaranteeing that merchants and brands have a single, unified view of their consumers throughout commerce, marketing, sales and service.We understand that commerce has to do with far more than the transaction however assistance of the client across their whole journey, no matter device or channel.
“Organizations now expect their B2C commerce suites to support not simply the.com store but likewise smooth omni-channel engagement throughout web, mobile, social, and in-store touchpoints,”Forrester writes.”Cloud-based, service-oriented architectures that carry out commerce solutions in a more modern and modular style are now must-haves within commerce suites.”We have actually got a great deal of exciting enhancements prepared for Commerce Cloud this year, consisting of deeper insights powered by Commerce Cloud Einstein. I congratulate everyone at Commerce Cloud for their hard work in delivering the innovations and know-how that allow our clients to accomplish extraordinary things.Forrester summed it up finest in its report by saying that,” Salesforce is a best fit for retailers searching for a strong, highly-scalable, cloud-based commerce platform. “