McLaren-Honda reveals extension of Hilton partnership up until 2021
Hilton McLaren Commercial is thrilled to reveal that Hilton has actually extended its Corporate Partnership with the McLaren-Honda group up until the end of 2021.
The news follows the recent extension up until the end of 2019, now including a more two years to a long-standing partnership which began in 2005. Today’s announcement highlights the intrinsic value and advantage of a partnership that has grown and developed organically throughout the years to reflect both Hilton’s customer- and business-facing engagement models.Following the renewal,
Hilton is set to more expand its activation programme, which has recently consisted of last March’s #NightAtMcLaren promo, which saw Hilton Formality winners spend a night at the McLaren Technology Centre before viewing a screening of the 2016 Australian Grand Prix. More recently, Hilton revealed the chance for one young fan to end up being the group’s official mascot at July’s British Grand Prix at Silverstone.This new contract
sees increased branding on the chauffeurs ‘overalls, and the opportunity for Hilton to make use of its entire portfolio of 14 brand names throughout nearly 5,000 homes, including Conrad Hotels & Resorts, Doubletree by Hilton and Waldorf Astoria Hotels & Resorts for usage as on-car branding.McLaren Innovation Group Executive Director Zak Brown stated: “It’s wonderful to
have the ability to announce a further extension to our enduring partnership with Hilton– a relationship that has been prosperous and productive for over a decade. At McLaren, we fully comprehend the value and positives of long-term relationships, and this extension even more underlines the shared advantage that originates from operating together.”Hilton is a genuine global brand, associated with travel and experience. And we’re actually pleased by some of
the methods McLaren-Honda has actually been able to trigger the brand name. We have actually created some enjoyable, distinct and successful projects together, and, most notably, I believe there’s plenty more of that to come.”Chris Silcock, Executive Vice President & Chief Commercial Officer, Hilton said:”Having actually dealt with McLaren for more than 12 years, we are
thrilled to be extending our partnership with & the group till 2021. At Hilton, we constantly aim to provide extraordinary experiences to our visitors and it is through wonderful partnerships like this that we are able to bring that to life, both on and off the track! With both companies so carefully lined up on driving development and international opportunities, we are excited about exactly what the next four years have in store. “