Understanding that people don’t constantly acknowledge the publication behind an article they find on Facebook, the social media is rolling out a way for publishers to attach their brand name logo designs to article links appearing in Facebook’s search engine result and trending news lists, the company revealed on Tuesday.
The change is strictly cosmetic: Publishers’ logos will change their names below short article headings, as you can see listed below.
Facebook adds publisher logos to article links in search engine result (left) and trending news lists. Source: Facebook.Facebook’s hope appears
to be that individuals will become more knowledgeable about their news sources on Facebook and less most likely to succumb to fake news from reputable-sounding news outlets.”By surfacing publisher logo designs next to short article links, we wish to make it easier for publishers to extend their brand identity on Facebook– to improve people’s awareness of the source of material they see on Facebook, so they can better decide exactly what to check out and share, “stated Facebook product supervisor Andrew Anker in a business post. It’s notable that Facebook has actually chosen not to have the logo designs reveal
up on post links appearing where individuals are more than likely to see them: their news feeds. Perhaps that will quickly alter. “The eventual goal is to extend these to all locations where people consume news on our platform, “Anker wrote.To attach a logo to short article links, publishers need to upload their marks through their Facebook Pages’ Brand name Property Library, which can be found in the Publishing Tools area. Facebook encourages publishers to publish 3 versions of their logos– a colored one, a black one and a white one– so that they can be correctly rendered regardless of the background.