Is It Material Marketing or Sales Security?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I expose a blog post that insists that content marketing does not exist. We likewise talk about the content tasks that might be lost to artificial intelligence and evaluation Business's launch of "sales security impersonating a digital magazine." Rants and raves consist of Kendall Jenner's Instagram supremacy and PewDiePie's financially rewarding PR stunt, then we finish up with an example of the week from Constant Contact.This week's show(Tape-recorded live on

December 12, 2016

; Length: 1:04:33 )< div data-url= data-download=false data-color=e7741b data-title="Is It Material Marketing or Sales Collateral?" data-artist="PNR With This Old Marketing" data-paid=true data-social=true data-social_twitter=real data-social_facebook=real data-social_gplus =true data-speedcontrol=real data-uid=9UqqslAZ data-download_id=3692ad9f21076a7b52f465b538d84a18 > Download this week's PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would enjoy if you would rate it, or publish a review,on

iTunes. 1. Content marketing in the news

  • Is content marketing stopping working B2B businesses? (08:20): In a recent post, U.K.-based B2B marketer (44:06) Robert's commentary No. 1:
    • L2 Inc.'s weekly Winners and Losers column notes that when Kendall Jenner just recently took a break from Instagram, Estée Lauder took a 69%hit to its audience engagement rates on the platform. The realization that 7%of Estee Lauder's Instagram posts are either from or about the style-focused celebrity has Robert scratching his head, which has forced him to issue a renewed warning about hitching your prospects for content success to any" horse you cannot manage."HANDPICKED ASSOCIATED MATERIAL: The best ways to Outperform Fortune 500 Brands on Instagram [Research study] Robert's commentary No. 2:
      Marketing Master Class series is the popular "Jobs to Be Done" structure, which is a method for achieving value through developing an audience. Image source For a

      complete list of PNR archives, go to the primary This Old Marketing page. Cover image by Joseph Kalinowski/Content Marketing Institute

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