World Tv Day 2017– is TV still the world’s most effective marketing medium?

As far as international ubiquity goes, tv is hard to beat. While it may have remain in the procedure of being taken over in large global reach by the web, it is safe to say that you will discover people looking at Television Set in all corners of the globe.21 November is World Television Day, and has seen the release of a stream of figures revealing TV’s continued strength as an advertising medium.A new report from the newly formed International TV Group, which combines broadcasting trade bodies from Europe, North America, Australia and Latin America, has actually gathered data from 19 nations. The figures reveal that the modest TV is still an ensured way to get eyeballs on marketing campaigns.In terms of pure reach, the International TV Group approximates that TV reaches around 70 %of a country’s population a day, 90%in a week and practically 100% in a month. This near universal reach, when combined with huge volume of time that the typical user invests viewing TV, offers the medium its power.In Finland, for instance, TELEVISION reaches 97%of the population within a given month, while an average TELEVISION campaign in Brazil will indicate around 797 million views.TV is, after all, still profoundly popular, and still represents an

average of 90% of user video time. This falls for the more youthful millennial audience to 73%, which shows that customer habits are changing in the face of the internet.Trust for TELEVISION as a medium is still high. In the UK, 58 %list television as the source of advertising that is

most likely to create a psychological response. As a marketing platform, TV is still proving itself to be exceptionally effective. The average Australian TV campaign returns

AU$ 1.70 for every dollar invested, while in Belgium TELEVISION generates 3 times as much brand name recall as YouTube. Even brand names that greatly depend on web marketing such as Airbnb have seen a considerable lift in website check outs once their TV projects introduced. In the UK, adding TV to a campaign increases its effectiveness by an average of 40%. How is TV changing?Abe Smith, president of EMEA&I, Cision:” Audience viewing routines have altered significantly in the last few years, which has forced organisations to revaluate how they can get the most out of this&popular and

lucrative marketing channel. In the UK, ₤ 7.5 billion is invested by broadcasters and marketers on the production and circulation of program and business material each year, audiences still perceive earned media as the most genuine type of marketing.” However, as audiences choose to fast-forward past the adverts in pre-recorded material, or opt into streaming services like Netflix, which has actually gotten rid of the traditional broadcast ad model, organisations are

under higher pressure than ever to innovate as they get their messaging throughout to consumers. The good news is that consumers are hungry for quality content. To capitalise on that brands require to guarantee they are collecting and using the quality audience data that will enable them to provide messages that are both pertinent and resonate. “In today’s saturated content landscape, brand names have to be smarter and more creative, arming themselves with the audience information from made channels to create content that exceeds paid media to completely capture an audience’s imagination.

“Clive Malcher, SVP commercial, broadcast & media at Piksel: “In 2017, TV and the way we take in content has actually continued to progress. TELEVISION is not something that we just watch on a screen in our living-room at set hours,

it has been changed by the introduction of & online players like

Netflix and Amazon, and by things like 4G making streaming on the go and faster content downloads. With increasingly more focus being put on content developers and brand-new platforms, television still stays the pinnacle of viewing, but increasingly more streaming services are entering play, suggesting that customer focus is constantly shifting. “Whether it’s for brand-new material and platforms, or by constantly upgrading televisions with wise innovation and the transfer to 4K, modifications like this show that television is still holding its own in such a quickly altering market.”Josh Krichefski, CEO at MediaCom:”TELEVISION stays one of the most powerful and appealing platforms out there, and still generates the highest return on investment of any media, surpassing print, online video, radio and online screen. Yet thanks to the expansion of smartphones and tablets

which have exploded the advertising design online

, the TELEVISION market doesn’t quite have the monopoly on marketing it as soon as did. This is in part due to the ever-evolving watching habits of Generation Z, where those aged 4-15 watch 50 minutes less TELEVISION these days than they carried out in 2010. “Clearly conventional TV now faces the double difficulty of reaching out to younger audiences, while continuing to create content that attract older audiences as well. For advertisers, TELEVISION remains abundant area however as consumers increasingly view content on-the-go and online, the world of television could look distinctly various in 10 years’