Do you consume coffee? I bet you do. Afterall, 83% of the adult population does.It’s no wonder we do. Apart from being addictive it’s likewise convenient and it’s tailored. Coffee historians call these the waves of coffee.Before 1850 people were grinding and roasting coffee themselves. The very first wave was Folgers in a can; the second wave was Starbucks. You could now get coffee anyway you wanted and it remained in itself a destination.So exactly what’s the third wave of coffee? You go to a third wave coffee home like Stumptown or Intelligentsia, and there’s a likelihood you can fulfill a coffee farmer walking sampling their most current harvest. You can register for classes with your preferred barista. Be available in when a week, and they’ll call your favorite beverage after you.The 3rd wave is all about making a deep and individual connection with your customers.The amusing aspect of these 3 waves is that as soon as you understand them, you see them everywhere. Beer.
Baking. Even carpentry. View any truth reveals about a household structure houses?One example that captured my eye just recently was a girl who had an early talent for music. Her household wanted to provide her
every chance to further her profession, so they moved from Philadelphia to Nashville in 2003. Things didn’t remove right away. After a couple years, someone found our musician singing in a coffee shop and quickly signed her up for her very first record deal.She took off. She can offer out crowds quickly now.But the important things I’m most impressed about is her understanding of how music has actually evolved. Just like coffee.
Music utilized to be tough to pay attention to. You ‘d need to expensively and
inconveniently attend an event somewhere.Until the phonograph was created. That was music’s very first wave. Music became convenient. You could buy something and listen to it in your home.Radio was the 2nd wave. Now you might have music everywhere and choose the stations you wanted. Total customization.But where’s the third wave?If you go to our young artists YouTube channel, you can find a video of her celebrating Christmas. It’s not with her household, it’s with her fans. She fastidiously wraps present after present. Her house is a total mess of boxes, covering paper, and bubble wrap. And after that she continues to not only ship these packages to her fans, however she delivers them herself, unexpected people who thought they were waiting on some random UPS driver.Her fans are happy. Everyone’s shrieking and weeping. You do not have to be one of these young fans to have the heartwarming feelings roll over you too.This young musician exemplifies the 3rd wave of music. We have actually evolved from benefit and personalization to now wanting individual connections with the artists who matter to us. It’s not simply about getting a signature.
We want to speak with them on social media. Enjoy the behind the scenes of their lives. Get them to read our Tweets or talk about our Instas.