Travel & Destination

Nation Will Continue to Pursue Multi-Destination Marketing Arrangement

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Picture: Garwin DavisMinister of Tourist, Hon. Edmund Bartlett (best), greets Royal Shop duty-free shopkeeper, Allan Daswani, on arrival at the initial session of the United Nations World Tourism Company (UNWTO) Conference on International Tourist at the Montego Bay Convention Centre on November 27.

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  • Minister of Tourism, Hon. Edmund Bartlett, says Jamaica will continue to aggressively pursue a multi-destination marketing plan with Cuba, Mexico and the Dominican Republic, noting that this will undoubtedly cause sustainable growth.The Minister noted that the frustrating success of the area’s tourist product has actually mostly been as a result of the synergies and symbiotic relationships that have traditionally existed in between the hotels and other linked sectors and business, which have all played a significant function in guaranteeing the totality of the local tourist experience. Mr. Bartlett, who was
  • giving the welcome address at the United Nations World Tourism Organization (UNWTO )Global Conference at the Montego Bay Convention Centre, Rose Hall, St. James, on November 27, added that the country should likewise seek local cooperation in related locations such as aviation and airlift strategies, to move effortlessly within the region.Minister of Tourist, Hon. Edmund Bartlett, says Jamaica will continue to strongly pursue a multi-destination marketing arrangement with Cuba, Mexico and the Dominican Republic, keeping in mind that this will undoubtedly result in sustainable growth.Mr. Bartlett, who was offering the welcome address at the United Nations World Tourist Company (UNWTO)

    International Conference at the Montego Bay Convention Centre, Rose Hall, St. James, on November 27, included that the country needs to also look for regional cooperation in associated locations such as aviation and airlift methods, to move perfectly within the area.”There should also be visa facilitation and access to each other’s destinations, as well as pre-clearance arrangements. This also has substantial implications for marketing, which might help position the Caribbean as a powerful holiday destination, “the Minister said.Mr. Bartlett argued that in moving on, local stakeholders must likewise acknowledge the importance of

    labor force advancement in the tourist sector.”Tourist remains among the nation’s most labour-intensive sectors, and capacity-building and the welfare of tourism

    employees is important to the area’s capability to promote sustainable tourism advancement,”the Minister said.”We should dedicate ourselves to the constant training and re-training of our tourism workers; to stimulating collegial relationships between personnel and management and to offering the welfare advancement of tourism workers through initiatives aimed at guaranteeing they have access to scholarships, internships, insurance coverage and home-owning opportunities,”he added.Mr. Bartlett stated this is crucial to ensure that tourist employees continue to deliver quality service, which is the trademark of any worldwide competitive tourism item.

    “To promote workforce advancement, my Ministry has actually already established a pension plan for tourist workers, and we plan to develop solutions that will allow hotel workers to access

    inexpensive housing chances, “he said.The Minister noted that the frustrating success of the area’s tourist product has actually mainly been as a result of the synergies and symbiotic relationships that have generally existed in between the hotels and other linked sectors and business, which have all played a significant function in ensuring the totality of the regional tourist experience.” Certainly, tourism is nothing without the vast network of micro, small and medium-sized tourism enterprises(MSMTEs )that contribute substantially to the credibility and quality of the tourist experience, enhance destination competitiveness, add to boosted brand name image that helps to forge positive local networks and improve performance, “he said.” We must continue to secure and deepen these synergies to make sure that more regional services can continue to gain from tourist, “the Minister said.The Minister said he is positive that at the end of this conference, an international program will be crafted that seeks to create collaborative approaches to mitigate shared tourism threats and reinforce resilience, along with develop consensus around the methods necessary to additional position global tourism as a catalyst for promoting inclusive economic development, sustainable livelihoods, ecological sustainability and social advancement.

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