Travel & Destination
The ‘ true’ value of various tourist markets within a destination
The Travel Structure has actually introduced pioneering research to understand the ‘real’ worth of different tourist markets within a location. Their findings will notify a new technique in sustainable location management, which focusses not just on visitor numbers, however likewise on the costs and advantages of different types of tourism.Starting in Tenerife, they will be taking a look at how the destination’s economy, environment and socio-cultural heritage are affected by various tourist market segments. Tenerife provides a best context for the research study, as it draws in a diverse variety of travelers planning to take pleasure in very various holiday experiences. For that reason, it will supply chances to determine and compare the different effects of various segments.Salli Felton, CEO at the Travel Foundation said:”Part of growing tourism sustainably is ensuring the best mix of tourists– thosewho will bring the best worth and have the least unfavorable impacts to your destination. There will be no single ‘perfect’target market that can deliver all the advantages. Rather, some will contribute most to the local economy, others may have the tiniest ecological footprint, and so on. Until now, destination authorities have actually needed to rely mainly on guesswork and presumption to get the balance right. A more robust technique is required and by undertaking this research Tenerife is at the vanguard of destination management.”This will be the very first time that such detailed analysis of its kind has actually been carried out and has the possible to be duplicated in destinations throughout the world. This research builds on the Travel Structure’s ground-breaking pilot study with PwC,’Measuring the Impacts of Tourism,’which showed the social, financial and environmental results of the tourism industry throughout 8 hotels and their supply chains in Cyprus.Alberto Bernabe, Tourism Minister for Tenerife, stated:”Tourism is among the most essential financial sectors for Tenerife with a record five and a half million travelers going to in 2015. While it brings numerous positives to the island,we also have to be conscious of the pressures and to manage tourist advancement for the long term. This research will allow us to make educated planning choices for an even much better and more sustainable future for tourist.”The Travel Structure has signed a Memorandum of Comprehending with the Tenerife Government and the findings of the research study will be readily available in 2018. The Travel Structure is seeking to expand this research to other locations and is open to expressions of interest.