Travel & Destination
New York City Hotels State Obnoxious $25 ‘Destination Charge’ ‘Improves The Client Experience’
Taking a page from the telecom and banking sector playbooks, New York City hotels have decided to add a $25 “location charge” simply for the honor of being able to sleep somewhere near the audio visual cacophony that is Times Square. Significant hotel chains like Hilton, Marriott and Starwood are all including the brand-new location fees, which aren’t part of the advertised rate– and are only contributed to the last tally at checkout. Said fees mirror other “resort costs” used to boost advertised rates in other location places like Hawaii, the Florida coast, or Las Vegas.
“But this week, a visitor scheduling a room at the Hilton New york city was notified as he finalised payment that a “Daily Mandatory Charge” of $25 would be contributed to the room rate, covering an “Urban Destination Charge”, “premium” internet gain access to, local and freephone calls, and a total of $25 credit for food and drink in the hotel.
The credit, it turned out, is a one-off figure– though the Urban Destination Charge is due every day of the stay.”
If you have actually taken notice of the problems in the telecom sector, you’ve probably understood that this is now standard market procedure. Cable and telephone company alike frequently comprise totally ridiculous costs (with names like the Internet Cost Recovery fee or offered hotels a relatively lukewarm warning about the practice in 2012, stating that the practice of concealed costs “may be misleading” and “may violate the law.” Hints that a brand-new FTC crackdown on the practice was coming likewise emerged last year, only to obviously vanish back into the swamp of regulatory intent and good objectives.
Much like in the telecom market, when hotels are asked whether jacking up the advertised rate post sale could be construed as predatory and obnoxious, they’ll usually trot out some rubbish about how the practice improves the “client experience.” Take this little prattle from Starwood owners Marriott International, for instance:
“The Location Fee was produced as a method to lift the guest experience by providing included value to a hotel stay. Each hotel might offer a mix of hotel services (such as dry-cleaning, pushing or a food & & drink credit); regional experience vouchers for free/discounted events and destinations (such as city trips), and/or access to fitness programs (such as yoga or cycling) in close-by studios …”The execution of the Location Charge gives us the chance to check how a package of benefits that our research study shows are valuable to guests might boost the stay.”
Of course that’s bullshit, since unknowning exactly what the hell you’ll really be spending for your space kind of puts a damper on the home entertainment value of the entire affair, and users are generally docked these charges no matter whether they utilize amenities or not. The goal once again is to incorrectly advertise a lower rate, complete stop. That may be an issue for rivals silly enough to plainly advertise their real rates, since they superficially might seem a worse value. On the other hand, hitting your visitors with obnoxious, covert charges is a terrific method to assist drive service to the share economy competitors these companies have been grumbling about for the much better part of a decade.