How Google May Rank Website Based Upon Quality Rankings

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Sharing is caring!Google was granted a patent today that describes how web websites may be offered quality scores, based upon a design that takes a look at human rankings for a sample set of websites, and website signals from those sites.

The patent informs us that the advantage of such an approach would be to:

  • Offer greater user fulfillment with search engines
  • Return sites having a greater quality ranking than a particular threshold
  • Ranking websites appearing in search engine result based upon quality
  • Determining quality websites without having a human view the site first

This patent was originally filed in 2008, and using quality signals sound just like what Google has actually shared with us relating to the Panda Update. It’s more of a search quality “enhancement” than a web spam penalty.

The patent uses blogs as a kind of site that it can be used to within its claims and description area. One of the creators, Christopher C. Pennock was a Senior Software Application Engineer on Google Blog site Search, inning accordance with an early 2009 SMX Session with him which goes over ranking signals in Blog site Search.One element of this ranking method is to have human raters rate the quality of pages of a site(all pages ), scoring each on a scale of 1 to 5, with 1 being low and 5 being high quality, and aggregating those together for the website as a whole. Those scores are enhanced with aspects from the web website such as:

  • Creativity of the arguments or information on the site
  • Amount of initial content versus copied material
  • Design of the site
  • Correctness of grammar and spelling of the text online pages
  • Whether profane or otherwise inappropriate product is provided
  • Whether the sites have blank or incomplete pages
  • Other aspects that would affect the quality of the site

These signals are extremely just like ones that were released in the Google Web designer Central blog post, from May of 2011. The post was targeted at explaining “how Google look for premium websites,” by offering 23 sets of questions that someone at Google might ask themselves as they attempt to “compose algorithms that try to examine website quality.”

This patent certainly does not explain exactly how Google’s Panda upgrade works, however the principles behind it are similar in a number of methods. As Google notes because blog post:

Naturally, we aren’t revealing the real ranking signals utilized in our algorithms due to the fact that we do not want folks to video game our search results page; however if you wish to step into Google’s mindset, the questions listed below provide some guidance on how we’ve been taking a look at the problem

That may be the finest way to approach this patent (and numerous other patents), allowing individuals to view the concern of presenting quality pages higher in search results page from Google’s viewpoint. The patent is:

Site quality signal generation Created by Christopher C. Pennock. Jeremy Hylton, Corinna Cortes
Appointed to Google
United States Patent 8,442,984
Granted May 14, 2013
Filed March 31, 2008


Systems and methods relating to site quality ranking are disclosed. Websites are rated, relationships in between scores and website signals are identified, models are created and designed scores are assigned to unrated websites by applying the designs to the website signals of the unrated websites.Other Human Rater Actions When human

raters take a look at pages, they

likewise perform some other actions aside from ranking pages from 1– 5. One of those is to avoid over some sites completely when URLs on

the site reveal objectionable content such as spam or pornography or since pages from the site do not load. These websites might be identified to be”void”for ranking. In part, this classification as” void” by raters can filter some websites from the ranking process due to the fact that there might be a predisposition on the part of the rater to negatively rank pages they personally discover objectionable.Another is to choose a seeing appeal for the sites. Broad appeal– if the content of the website appeals to a broad segment of the population such as a website related

to high profile national or world news events.Niche appeal– if the material of the site interest a very narrow subset of the population such as a site devoted to electromagnetism.

The seeing appeal may be used as an element to rank or filter websites presented in reaction to a search request.(The patent does not tell us if”viewing appeal”is a positive or unfavorable ranking signal, though.)Using Quality Signals to Blogs The patent claims area does call out blogs as the types of websites that would be covered by this patent, however with the removal of a couple of brief sentences, those claims might quickly be used to any kind of web site. It’s rather possible that there’s a very similar patent filed by Google as the USPTO that checks out how quality signals could be used to non-blog sites.Google specifically points out things like click rate, blog site subscription rate, and PageRank

scores as website signals that can be associated with a blog site. Click Rate– There might be 2 various click rates used here– the very first including how frequently a URL for the website was clicked upon when it appeared in general search engine results, and the 2nd is the number of times a URL from the site was clicked upon in a blog site search.

The patent tells us: The click rate is a blog popularity indication and therefore a possible quality indication. Instead of a raw number of clicks, these click rates might be defined as a provision of the variety of clicks a page gets rather than the variety of times it’s displayed in search results. Those may also be

stabilized based upon the position that the page was at in outcomes since a page

at the top of results will probably be clicked upon more than one at the bottoms of results.Blog Membership Rate — Funny to see Google Reader noted as one possible source of info like this, though the patent informs us that Google may draw out info like that from other sources as well. The importance of this info is described here: Blog subscription rate is indicative of the quality of

the blog since it is a step of readership. A greater readership is indicative of a higher quality blog.PageRank Rating– This rating is another signal that might be used for blogs, and it would likely play a really similar role in building a quality score as it may in ranking other kinds of pages on the Web.Take Aways The patent

supplies more information on how human scores and signals from a site might be used to develop a model for quality score that can assist identify how pages are ranked in search outcomes, utilizing a device discovering method to create rankings for pages based upon the sample set of pages really rated.One thing I found really fascinating was the patent’s description of when pages might be re-rated, or reclassified. One possibility may be that pages would be re-rated

on a regular basis. That appears to have been what had actually been taking place with Panda updates.More remarkably though, is a various alternative, where re-rating a page or website might be set off by some pre-defined change in website signals: For example, if the PageRank score connected with a site differs by a defined portion(e.g., 10 %)then the procedure can be

set off to upgrade the design that characterizes the relationships between the website signals and the site quality rating.With Panda updates

in the past, Google was supplying cautions of when information may be “refreshed,”presumably implying that websites affected might be re-classified based upon regular updates. In March, Google stated that Panda updates would< a href= >

take place in an ongoing process instead.Does Panda work like the procedure described in this patent for identifying quality rankings for pages? Does this mean that those Panda updates may now be triggered by something like a certain level of improvement in a quality signal, like PageRank, that might trigger an upgrade

for a website? If so, a website that’s been adversely impacted from an upgrade such as Panda might need to enhance in terms of quality signals such as PageRank above a specific limit to be rated once again in a manner that may improve its quality rating.Sharing is caring!


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