LinkedIn tries to make a smarter news feed with ‘trending storylines’

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LinkedIn is attempting to make its house feed more useful.The expert network presented a new function Wednesday called “trending stories, “which surfaces a tailored feed of newspaper article based upon topics you’re most likely to be thinking about.

Rolling out across LinkedIn’s apps and website in the UNITED STATE now, the function uses a combination of human editors and algorithms to curate feeds based on topics that are trending in the news and among different groups. These feeds are then personalized to each users’ tastes so an engineer, for circumstances, may see stories about brand-new research in their field while somebody in finance might see news about the marketplaces.

Inside of each “storyline” is a collection of news stories as well as appropriate posts from LinkedIn influencers and people you’re linked with. Each storyline is also assigned its own hashtag so anybody can chime in with their own post related to an offered story.

Soon, the feature will likewise include topic-based feeds so users can follow particular interests more closely, like synthetic intelligence or the trucking industry.The goal of all

this, says LinkedIn’s VP of Product Tomer Cohen, is to offer a variety of”diverse point of views “for any offered topic that somebody might have an interest in.” Our objective is to get them to find and talk about those new ideas and viewpoints so they can be more efficient. “


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