WTF is blockchain and why should media care?

Carat chief digital officer Sarah James and head of innovation Robert Tilt will provide the WTF is blockchain and why should media care? session at Sydney Media + Marketing Summit on May 4.

The pair will provide a session deep diving into the mechanics of blockchain, and how it is anticipated to impact the advertising company in coming months and years.Leading media firms are currently trialling its innovations to make their systems more transparent, and it is declared as one of the methods issues of openness can be cleaned up in the media business.This session will bring two leaders in this area together and shine a light on exactly what requires to be done.James is the driving force behind Carat’s digital change, working carefully with innovation partners, global media partners and digital companies to keep Carat clients well geared up for the ongoing digital revolution.Tilt’s remit is driving the development program at Carat, harnessing the power of emerging tech and development to take customers into new territories.Both bring a distinct perspective to the presentation, with James ’12 years of experience in digital media and Hilts’varied background that includes art and computer system science.Elsewhere on the Media+Marketing Top( Syd)agenda: Cricket Australia’s head of female engagement Sarah Styles will provide the keynote opener; the consultancies(KPMG, RXP and Deloitte)will explain how their businesses differ– and take questions from the floor; Jules Lund will host an interactive session where he will turn the audience into an imaginative firm, DDB and McDonalds will expose the secrets of their 45-year long local partnership in’Making the Marital Relationship Work’; while 2 more sessions:’ The Promise of Addressability’and’ Marketing to Devices’will be confirmed next week.We are likewise pleased to be hosting our AdNews Upfronts for the first time, where partners ThinkTV, ARN, NewsMediaWorks and Amobee will provide quickfire agnostic discussions on where they anticipate their part of the market to head in the next 12-18 months.The AdNews Media +Marketing Top, Sydney takes location on May 4 at The Eternity Playhouse, Darlinghurst Theatre, Darlinghurst.Carat is our presenting partner for a second year in a row. We would likewise like to thank our ongoing partners Tonic, REA, Amobee, ARN, News Media Functions and Believe TV.Have something to say on

this ? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at [email protected]!.?.!Sign as much as the AdNews newsletter, like us on Facebook or follow us on< a href=http://www.twitter.com/adnews target=_ blank > Twitter for breaking stories and projects throughout the day.

Source

http://www.adnews.com.au/news/wtf-is-blockchain-and-why-should-media-care