California Captured: Mid-Century architecture through the lens of Marvin Rand

William L. Pereira & Associates, Pereira Residence, Los Angeles, 1964. Picture credit: courtesy of the Estate of Marvin Rand

Mid-Century architecture, especially in California, is synonymous with beauty and glamour. The folklore surrounding these buildings, the design they exude, even today, was in no little way shaped by a select number of professional photographers. California Captured is a brand-new book, released by Phaidon, that epitomises this traditional architecture through the lens of one such photographer, Marvin Rand, whose images have helped define the period’s renowned aesthetic.In a time of substantial metropolitan growth and industrial growth, a neighborhood of designers, designers and professional photographers blossomed, stimulating a duration of monumental architectural innovation and cementing LA’s reputation as one of the world capitals of Mid Century Modernism. A central gamer in this community, however not one for self-promotion, Rand is undoubtedly an unrecognized hero of his time. He produced iconic pictures of a few of the most renowned works of Mid-Century Modern architecture consisting of buildings by Modernist masters Rudolph Schindler, Craig Ellwood, Louis Kahn, A. Quincy Jones and Frank Lloyd Wright. In doing so Rand played a critical function in shaping the Mid-Century California style now worshipped all over the world.In 2012, Sam Lubell, the West Coast editor of the Architect’s Newspaper, found Rand’s total archive in a simple building in Santa Monica. Organised by Rand prior to his death and still in the family’s possession, it consists of more than 50,000 negatives and openness. The discovery of Rand’s archive has brought an absolute gold mine to life, and California Captured showcases it– and the duration– as never ever before.Rand’s contribution to promoting Mid-Century architecture is unique: architecture was left alone to speak for itself without add-ons and synthetic lighting. He looked for to record the essence of a structure and its site, avoiding an individual style that he believed would”damage the feeling of the topic”. His approach– pared-back aesthetic, grounded in strong graphic composition– was the same whether he was capturing a private house or one of Los Angeles’s lots of new workplace towers, schools, airports, and shopping centres.California Captured chronicles the broad variety of architecture Rand shot throughout southern California. The sensational title’s carefully curated sequence of images shows the true power and appeal of Rand’s work. It articulates the centrality of the post-war generation of designers in California, defining both their aura and their mythology.Through Rand’s photography, California Captured offers a sexy read of a city constructed on modern-day tales and fantasy through the architecture that defined a new design of contemporary living. Elegantly developed and attentively put together, this sensational title will thrill and motivate designers, architourists and Mid Century Modern lovers alike. Get yourself a copy at Phaidon.com.< img src =https://www.creativeboom.com/uploads/articles/3d/3dba5fe244c858c7f745fa4fd983f7a9087a3d4a_840.jpg alt="Honnold & Rex Office complex on Sunset Boulevard,Honnold & Rex Office building on Sunset Boulevard, Los Angeles, 1961. Picture credit: courtesy of the Estate of Marvin RandWelton Becket & Associates, Cinerama Dome, Hollywood, 1963. Picture credit: courtesy of the Estate of Marvin Rand

Los Angeles, 1961. Picture credit: courtesy of the Estate of Marvin RandWelton Becket & Associates, Cinerama Dome, Hollywood, 1963. Photo credit: courtesy of & the Estate of Marvin Rand”width=840 > Honnold & Rex Office building on Sunset Boulevard, Los Angeles, 1961. Photo credit: thanks to the Estate of

William L. Pereira & Associates, University of California, Irvine, 1966. Picture credit: courtesy of the Estate of Marvin Rand

Marvin RandWelton Becket & Associates, Cinerama Dome, Hollywood, 1963. Image credit: courtesy of the Estate of Marvin Rand

Edward Durell, Stone Stuart Pharmaceutical Company, Pasadena, 1958. Picture credit: courtesy of the Estate of Marvin Rand

William L. Pereira & Associates, University of California, Irvine, 1966. Image credit: courtesy of the Estate of Marvin Rand

Pereira & Luckman, LAX Theme Building, Los Angeles, 1961. Picture credit: courtesy of the Estate of Marvin Rand

Edward Durell, Stone Stuart Pharmaceutical Company, Pasadena, 1958. Picture credit: thanks to the Estate of Marvin Rand Welton Becket & Associates, Cinerama Dome, Hollywood, 1963. Image credit: thanks to the Estate of Marvin Rand

Pereira & Luckman, LAX Style Building, Los Angeles, 1961. Photo credit: courtesy of the Estate of Marvin Rand

< img src = https://www.creativeboom.com/uploads/articles/1a/1aed6603168d8afd56b504479a203c4b4642adb6_840.jpg alt="Frank Gehry, Steeves Residence, Los Angeles, 1963. Picture credit: courtesy of the Estate of Marvin Rand" width = 840 > Frank Gehry, Steeves Residence, Los Angeles, 1963. Picture credit: courtesy of the Estate of Marvin Rand

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