Facebook adjusts advertisement targeting tools in reaction to Cambridge Analytica

Facebook has changed its privacy settings and advertisement targeting tools to provide users more control over their details, following the allegations that Cambridge Analytica used Facebook to harvest information for 50 million individuals in the

to sway the 2016 US election.From September, Facebook will avoid marketers from using third-party data on its platform. In the past, marketers could utilize a feature called partner categories to supplement the targeting they do on Facebook with information from brokers.Advertisers will not

have the option to utilize information from companies like Acxiom, Epsilon, Oracle, Experian and TransUnion on the platform. This indicates that just data collected by Facebook can be utilized for audience targeting on the platform.” We wish to let marketers know that we will be closing down partner categories. This product makes it possible for 3rd party information companies to provide their targeting straight on Facebook. While this prevails industry practice, our company believe this action, unwinding over the next six months, will help enhance people’s personal privacy on Facebook, “Graham Mudd, Facebok product marketing director said in a statement.The privacy settings page now includes shortcuts with images to make it easier to browse, particularly on mobile. Users can enable two-factor authentication, manage exactly what they share or have actually shared, manage who can see their posts, and discover more about their ad preferences.Until now changing settings had been complicated, topped a minimum of 20 screens, which had disappointed users.Facebook states it’s been dealing with these updates for”a long time”,

but accelerated the release following the Cambridge Analytica scandal.”Last week demonstrated how a lot more work we need to do to

impose our policies and help people understand how Facebook works and the options they have more than their information,”Facebook wrote in the blog post on Wednesday.The information leakage has raised concerns about the failure of big tech business to protect privacy and exactly what that will mean for guideline in the future.It has currently hindered some brands from using the platform, with Mozilla pausing marketing and Playboy and Tesla erasing their accounts.Facebook CEO Mark Zuckerberg

has actually apologised for the mistakes the company made, both in a statement and in print ads issued today, and has promised

to punish abuse of the Facebook platform and restrict designers’access to user information.Have something to state on this? Share your views in the remarks section listed below. Or if you have a newspaper article or tip-off, drop us a line at [email protected]!.?.!Sign approximately the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and projects throughout the day.