KUALA LUMPUR: Bank Islam Malaysia Bhd targets to issue 50,000 new Visa Debit Card-i (Islamic) by year-end under its newest co-branding effort with the Badminton Association of Malaysia (BAM).
Bank Islam ceo Khairul Kamarudin said the bank presently has 3.2 million co-brand debit card holders nationwide.The collaboration
with BAM marks the bank’s sixteenth co-branding effort. Formerly, it has worked together with the nationwide and state football associations, hockey team, universities and telecoms company.” The introduction of the BAM card is part of Bank lslam’s method in broadening its financial inclusion reach to sports lovers throughout the country.”As a monetary intermediary, it is our mission to assist Bank Negara Malaysia realise its aspiration to establish a cashless society,” he said at the launch of the card here today.Also present was BAM president Datuk Seri Mohamad Norza Zakaria.Khairul stated the bank would continue to
expand its co-branding initiative and partner with more valued clients to provide an unique value to the customers and reach the more youthful community segment at large.He said part of revenue from the annual costs would be provided to BAM as part of the bank’s and cardholders’contributions to the
advancement of the national badminton group.”With each card issued and restored, RM2 would be carried to BAM for the said purpose,”he said.In combination with the launch, Bank lslam likewise supplied a sponsorship of RM300,000 to BAM to assist it develop the sports to discover more possible players for the nation.The new card will be issued at 147 Bank Islam branches nationwide from the third week of next month.Customers might visit the nearby Bank lslam branch, call 03-26900900 or examine the info at my.