Leveraging Global Data Objects for Google Analytics Ecommerce Tracking

Lots of organizations experience big task backlogs and minimal development resources. When you have the opportunity to do well-planned, robust data work once and then have the chance to take advantage of this data for numerous functions and on multiple platforms, this can be a significant win for your organization.By thoroughly exposing key information in…

The Best Ways To Create Google Analytics Advanced Segments (Step by Action).

How to Create Google Analytics Advanced Segments (Step by Step) by Lindsay Liedke on May 17, 2018 Want to learn how to isolate specific traffic sources in your Google Analytics account? Learning how to create Google Analytics advanced segments is a great way to find out how site visitors from different traffic sources behave once…

Certified Data Science Using Python Course

INDUSTRY EXPERTS SPEAK Madhukar Kumar Digital Vidya is working towards creating a learning infrastructure which is flexible enough to change per the dynamic pace of development in digital world. Naresh Mehta Good to see Digital Vidya becoming increasingly more involved in covering data science vertical, look forward to collaborate with DV to help shape this…

Digital is the Least Trusted Source of News in APAC Because of Fake News – Unlocked

Trust. Credibility. Two words that used to resonate with digital because of peer-to-peer endorsements. However marketers and propagandists have bastardized the medium by introducing fake news, paid influencers who don’t disclose, and automated bots for black ops. A recent study by YouGov on APAC bears this out. The study, which has over 8,000 respondents in…

Spotlight: Smylelytics Aims to Make Your Website Analytics a Bit More Fun to Read

Web analytics offer insights that can be incredibly powerful for your business. But they can also be somewhat boring and difficult to make sense of. So one company has created a unique way of getting more businesses to actually use their analytical data. Smylelytics takes that information and translates it into interesting and entertaining photos….

How to Use Real-Time Google Analytics Reports to Drive Live Sales

Google Analytics is a tool that can help you find insights into what’s happening with your website. You can use it to access information about your traffic sources, engagement levels, the overall success of your campaigns, and so much more. The majority of companies are using data analytics to make decisions for every marketing area of their…

How data and technology innovation are transforming valuations

Technology innovation is rapidly permeating every aspect of mortgage lending to streamline the loan manufacturing process and open the door to a better borrower experience. This is increasingly apparent when it comes to valuations. Efforts are well underway to make appraisal production and delivery more accurate, transparent and efficient. The influencers of this change are…